Vidwan-ID : 53988



  • Prof V J Sivakumar

  • Professor
  • National Institute of Technology, Tiruchirappalli
Publications 2009 - 2023

Publications

  • 30
    Journal Articles
  • 2
    Book Chapter
  • 1
    Book
  • 5
    Projects
  • 1
  • 17

Citations / H-Index

598 Citations
10 h-index
609 Citations

Altmetrics

1
1
3
229
1

Co-author Network


Expertise

Management

Sales Management, Brand Management, Customer Relationship Management, Retailing and Entrepreneurship.

Personal Information

Prof V J Sivakumar

Male
Department of Management Studies National Institute of Technology
Tiruchirappalli, Tamil Nadu, India - 620015


Experience

  • Professor

    Department of Management Studies

    National Institute of Technology, Tiruchirappalli


Qualification

  • PhD

    Anna University


Honours and Awards

2018

Best Professor in Management

DNA and STAR network

2018

Best Professor in Management

DNA and STAR network

Read Less

Doctoral Theses Guided

2012

CRM effectiveness: Its dimensions and effect on customer outcomes in retail bankingā€¯

C. Padmavathy, National Institute of Technology Tiruchirappalli

2010

Modelling Clearance Sales Shopping Behaviour

M. Hemalatha, National Institute of Technology Tiruchirappalli

2012

CRM effectiveness: Its dimensions and effect on customer outcomes in retail bankingā€¯

C. Padmavathy, National Institute of Technology Tiruchirappalli

2010

Modelling Clearance Sales Shopping Behaviour

M. Hemalatha, National Institute of Technology Tiruchirappalli

Read Less

Research Projects

Preparing Graduates for Business Life

Funding Agency : Indo- UK (UKERI)

A study on the challenger strategies for TVS Electronics Ltd.

Funding Agency : TVS

A comparative study on Airbus and Boeing

Funding Agency : TVS

Read More

Preparing Graduates for Business Life

Funding Agency : Indo- UK (UKERI)

A study on the challenger strategies for TVS Electronics Ltd.

Funding Agency : TVS

A comparative study on Airbus and Boeing

Funding Agency : TVS

A comparative study on Dell and other leading computer manufacturers

Funding Agency : TVS

A study on Tata Automobiles

Funding Agency : TVS

Read Less