Vidwan-ID : 54039



  • Dr G Muruganantham

  • Associate Professor
  • National Institute of Technology, Tiruchirappalli
Publications 2006 - 2020

Publications

  • 14
    Journal Articles
  • 1
    Book
  • 1
    Projects
  • 5

Citations / H-Index

81 Citations
4 h-index
75 Citations

Google Scholar

Co-author Network


Expertise

Management

Marketing Management, Consumer Behaviour, Advertising Management, Brand Management, Total Quality Management.

Personal Information

Dr G Muruganantham

Male
Department of Management Studies National Institute of Technology
Tiruchirappalli, Tamil Nadu, India - 620015


Experience

  • Associate Professor

    Department of Management Studies

    National Institute of Technology, Tiruchirappalli


Qualification

  • PhD

    Alagappa University


Honours and Awards

2012

Best Paper Award

Anna University, Chennai

2012

Best Case Study Award

PESIT, Bangalore

2010

Best Paper Award

London College of Management Studies

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2012

Best Paper Award

Anna University, Chennai

2012

Best Case Study Award

PESIT, Bangalore

2010

Best Paper Award

London College of Management Studies

2009

Best in the Session

Institute for Business and Finance Research, New Jersey, USA

2008

Best Paper Award

Kalasalingam University, Krishnankoil, Tamilnadu

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Doctoral Theses Guided

2018

Private Label Brands in India

K. Priyadharshini, National Institute of Technology Tiruchirappalli

2014

Impulse Buying Behaviour

Ravi Shankar Bhakat, National Institute of Technology Tiruchirappalli

2018

Private Label Brands in India

K. Priyadharshini, National Institute of Technology Tiruchirappalli

2014

Impulse Buying Behaviour

Ravi Shankar Bhakat, National Institute of Technology Tiruchirappalli

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Membership In Professional Bodies

2014

All India Management Association

Member

2014

All India Management Association

Member

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Research Projects

Social cause advertisements

Funding Agency : ICSSR, New Delhi

Social cause advertisements

Funding Agency : ICSSR, New Delhi

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